Convergence Concept

This class we are learning to understand the concept of “convergence” and what that entails.  In our book by Henry Jenkins, he states that it is the “flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.”  There are so many examples of this concept which give light to why it is so important to understand.  

Evidence that it is happening can be established by the observation of the Blockbuster stores shutting down.  The video rental establishment was not able to compete with the new RedBox’s that have been popping up all over the place.  They now have changed their ways to offer a similar service to that of Netflix, which delivers DVDs to their registered members. 

The demand for actual physical DVDs has decreased especially because of the surge of the internet.  People are more easily able to get access to and watch their movies and video content online nowadays.  

My favorite example of convergence is that movies have been turning into videogames, and vice versa.  Popular movies such as The Lord of the Rings and Harry Potter, have been perfect examples of this.  An example of a videogame being transformed into a movie could be Silent Hill.  There are so many instances where convergence is taking place.  Consumers are becoming empowered to give their opinions back to companies in order to get the type of media they want to be produced.  This is a big deal, and I’m excited to see how it will take place more and more in the future!